I created Facebook ads and Google Ads to increase awareness about Healogic’s treatment centers.
GOAL
To drive traffic to their location finder landing page.
PLATFORMS & TOOLS UTILIZED
Google Ads
Microsoft Excel
Adobe InDesign
LOCATION FINDER GOOGLE ADS
I researched keywords and setup a series of Google ads pointing to the client’s location finder landing page. Some of the most searched keywords advertised for included wound care, wound care healing, wound care therapy, wound care treatment, wound healing treatment, and wound treatment.
The 1st set of ads ran for 26 days with a daily budget set at $49. At the end of their run, the ads had accumulated 49,185 impressions and 1,069 link clicks. The overall cost per click was $0.96. The click through rate was 2.17%.
The 2nd set of ads ran for 11 days with a daily budget set at $112. At the end of their run, the ads had accumulated 57,940 impressions and 1,112 link clicks. The overall cost per click was $1.08. The click through rate was 1.92%.
WOUND CARE AWARENESS FACEBOOK ADS
I wrote copy for and ran a Facebook ad campaign centered around wound care awareness. I did an A/B test with two images the client provided. The first image featured bare legs on grass, whereas the second image featured two ladies jogging.
Image A garnered 200,000 more impressions, but 1,000 less link clicks than image B. It was concluded that the more lifestyle focused image performed better and similar photography would be utilized in future campaigns.
The ads ran for 13 days and had a 378,282 reach. They garnered 789,627 impressions and 7,167 link clicks. The overall cost per click average was $0.58.
HEART HEALTH MONTH FACEBOOK ADS
I wrote copy for and ran a Facebook ad campaign for Hearth Health Month. The ads ran for 26 days and had a 231,673 reach. They garnered 325,066 impressions and 3,288 link clicks. The overall cost per click average was $0.68.
GENERAL AWARENESS FACEBOOK ADS
I wrote copy for and ran a general awareness Facebook ad campaign. The ads ran for 40 days and had a 729,191 reach. They garnered 1,023,503 impressions and 16,163 link clicks. The overall cost per click average was $0.76.