I managed posting and development of content and ad campaigns for 3B Outdoor Equipment’s Facebook page.
GOAL
To make local homeowners aware of merchandise carried, service offerings, and current promotions.
PLATFORMS & TOOLS UTILIZED
Basecamp
Adobe InDesign
Celtx
TASKS
Communicated with client via Basecamp.
Wrote copy for Facebook posts and managed posting schedule.
Wrote ad copy and set up ads to run in Facebook ad manager.
Utilized Adobe InDesign to create PDFs showcasing campaign results.
Wrote scripts for their Exmark and Hustler commercials.
ORGANIC FACEBOOK PAGE CONTENT
EARLY BIRD MAINTENANCE SPECIAL FACEBOOK ADS
I created 3 ad variations, each with a unique image but the same text, to promote the store’s Early Bird Maintenance Special.
The ads had an overall reach of 2,813. They garnered 13,994 impressions and 335 post engagements. The overall cost per result was $0.21. The result rate was 2.39%.
Exmark & Hustler Commercials
I wrote the scripts for the Hustler and Exmark commercials. Then once the commercials were filmed and edited, I created organic Facebook posts to promote them.