My Priorities Quiz content and supporting articles
The quiz is designed to serve as a conversation starter for Edward Jones’ financial advisors and their clients. User testing uncovered a client desire for additional content on or from the results page. I collaborated with my team on a strategy to update and create additional content to deliver that.
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August to September 2021
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Content audit
Articles
Updated results page
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Content strategist
Article writer
Revisionist
The challenge
User testing uncovered that users wanted more information about their results and additional information to explore related to their priorities. This would give them more to consider and make them feel better prepared for the discussion with their financial advisor.
SOLUTION
01
Repurposed existing content
Audited edwardjones.com articles
Located content relavent to quiz results
Determined what updates are needed
Submited requests for site updates
SOLUTION
02
Pitched and wrote new articles
Identified gaps in existing site content
Conferred with team that manages site updates
Filled out and submitted Creative Briefs
Drafted two new articles for the site
Went through necessary reviews (advice & guidance, SEO, proofreader)
Traveling article ➡ How to plan your dream vacation
Pursuing a Passion article ➡ How to do what you love full-time
SOLUTION
03
Updated results page
Collaborated with designer on page layout
Edited results blurbs
Supplied links to new content