‘A Case of the Mondays’ video series

I was the the content producer and director for a YouTube video series to promote Century Marketing Solutions. The series focused on trending marketing topics and news. I also managed the promotion of the series across the company’s social media.

First episode uploaded on Dec 5, 2016. Last episode uploaded on Feb. 2, 2018.
content producer, director, social media manager
Editor: Heath Griffin
Cast: Jonathan Perry, Matt Womack
This content was created for Century Marketing Solutions.
The videos were primarily uploaded to and shared from YouTube. Although, I did test organic posting to Facebook.

Challenge

We wanted to spread the word that Century Marketing Solutions is a full-service marketing agency. The question we asked ourselves was “Is there a way to showcase our marketing expertise and attract new clients?”

Approach

Our creative team met to share ideas. Videos tend to get higher views on social media than text posts or links, so that’s what I pitched. We then continued discussions about the tone and filming setup.

Solution

I did research and put together talking points for some advice-centered videos. We met twice a week, first to go over the plan for that episode and then again to film. Once the videos were edited, I shared them on social media.

Videos

Episode 11 | Irrelevent content marketing

In this episode, Matt and Jonathan discuss Enterprise Rent-a-Car's latest piece of content marketing and the marketing trend for creating content that has no clear connection to that brand's product or service.

Episode 14 | YouTube Ad Placement

In this episode, Matt and Jonathan discuss how two major companies have pulled their ads from YouTube due to the placement of the ads with inappropriate content for their brand.

View full video playlist